Our Artisans at work

Économusée

Couleur Chocolat became the ÉCONOMUSÉE® of the chocolatier on June 18, 2019. An ÉCONOMUSÉE® is a company that allows the promotion of artisans and their traditional trades by sharing their know-how with visitors. Thus, Couleur Chocolat is the first Économusée to offer a guided tour experience in virtual reality. This immersive activity lasting 8 minutes allows the company to discover the world of Carl Pelletier. Windows were installed between the kitchen and the shop, to bring customers closer to the chocolatier. Customers have a front row seat and can observe the chocolate making process.

THE CONCEPT

During the virtual guided tour (available in French and English), Carl presents the stages of production of his delicacies and shares manufacturing secrets. The points of view are varied. The visitor is sometimes himself a chocolate which is covered in a blanket. A tasting goes from fiction to reality, after viewing. In total, the visitor can spend 30 minutes of happiness at the chocolate factory.

Here's what's on offer: a chat with the staff, a guided tour in virtual reality, a chocolate tasting while reading the interpretation panels on the chocolate factory as well as Carl's know-how and a short tour of the store .